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Feature Fridays: Interview Time with Pixels & Pills!

As promised in our last post, here are some great video interviews from Digital Pharma East 2010 courtesy of our friends over at Pixels & Pills— just in time for this week’s Feature Fridays! Tune...

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The Future of Healthcare: An Interview with Health Futurist Jeff Bauer

Special thanks to our friend Ellen Hoenig of AdvanceMarketWoRx for providing us with the following interview… For those of you like me who were unable to attend the Digital Pharma West (DP West)...

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Digital Pharma East 2011!

ExL Pharma is pleased to announce the 5th Annual Digital Pharma East, taking place at the Loews Philadelphia Hotel in Philadelphia, PA on October 17-20, 2011. This year’s conference is set to be the...

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Loaded For Bear: Day 1- ExL Digital Pharma East

Special thanks to Ellen Hoenig Carlson for providing the following conference overview… Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile...

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Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

ExL Digital Pharma East – Day 3 Mobile Wrap-Up Special thanks to Ellen Hoenig Carlson for providing the following conference overview… The final day of ExL Digital Pharm East #digpharm focused...

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For Pharma Brands, Content is the Cure

What is the first thing you do when your allergies hit hard? What about when you feel flu-like symptoms? If you are like most people, you turn to your computer, tablet or phone for more information....

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Understanding Audience Emotion to Elicit Higher Levels of Interest and...

Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such...

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